New movers – those new families who have recently moved into a new home – represent an enormous opportunity for your church. These new movers, also known as new residents, new neighbors or new move-ins, have long been sought after by churches given their propensity to respond to outreach communications at much higher rates than established residents.
While it’s true that the housing market has been dramatically affected by the current economic climate, the reasons for moving and the reasons for your church to reach out to new movers is still the same.
Families move for a variety of reasons: lost or new job; marriage or divorce, downsizing (or upsizing); an addition to the family or the transition to an empty nest. Moving Company San Diego All of these “life events” open a window of opportunity for churches looking to make a connection to an audience that research suggests are more likely to respond to your invitation.
Many churches seize on this opportunity and are committed to developing a relationship during this time. Unfortunately, since churches leadership may lack the time and resources to fully explore this opportunity, they are not always sure of the best way to leverage this critical outreach tactic.
As you investigate a new mover outreach program for your church, please consider these 6 reasons why such a program might be a good fit for your church:
Reason 1: New movers are actively looking for new services to help them settle into their new neighborhood
As a new family looks to establish roots in a new community, many will be highly motivated and actively engaged in seeking out new service providers. Indeed, a new church home may also be on this list. This presents a unique window of opportunity that suggests your outreach message will come at just the right moment.
Reason 2: New mover programs are perfect for churches with a limited outreach budget
Let’s face it – outreach advertising can be expensive (and time consuming). But, it is critically important for growing and maintaining a healthy church. Fortunately, new mover programs are truly affordable – that’s because the number of new movers in a specific area is quite small. Depending on where your church is located, the number of new movers may range from 25 – 150 families a month. Average investment for a new mover program is generally less than $100 month. What’s more, if your church is located in a rural or sparsely populated area, your monthly investment could be as low as $20 (just make sure the new mover mailing company you’re considering doesn’t have mailing minimums or monthly account fees).
Reason 3: New movers can get to see “inside” your church from the comfort of their own home
Some new mover mailing companies provide custom design services where your mailer can feature pictures of your church leadership, the congregation or ministry teams in action. This is a great way for new families to get a sense of your values and mission; they may also be more likely to picture themselves getting involved. Church outreach is about making a connection – a customized mailer is hugely recommended over a predesigned template.

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